Sanyae Demure is the shopping destination for women with bold and daring style. As the founder and CEO of Sanyae Demure, Sahar Amiry is the creative visionary, to a line that sees no boundaries and limitations to who can wear her designs. Sanyae Demure represents sexy and conservative all in the same breath.
The line is made to make women feel sexy, confident, and comfortable. Sahar Amiry set out on a mission to create a collection of clothing specifically catered to women searching for the perfect blend of fashion-forward, comfort, quality, and sexy.
Each piece is specially designed to look both sophisticated and sexy, while allowing women to maintain their modesty, but yet versatile enough to transform the clothes into something more sexy or demure. By combining floor length hemlines with high slits, and long sleeve bodices with plunging necklines, each piece has a unique style with opulent and luxurious detail emphasized in its design.
The provocative playful designs have no boundaries or limits. It is really for “every” woman. It’s time we indulge and embrace our curves and wear clothes that make us “feel”. Whatever that may be for the woman of today. This line embodies a sexy attitude and confidence.
All pieces are made from high quality and lavish fabrics combining different textures and embellishments, creating unique and original looks. From chic chiffon, to leather and lace trimmings, and even glimmering gold chains, these clothes evoke confidence, sophistication, and sexiness. All clothes are made in Los Angeles to support locally produced fashion and ensure maximum quality, rather than outsourcing overseas.
Who do you admire? Fashion/designer wise I ADMIRE BEYONCE SHES AN INSPIRATION. I LOVE KIM KARDASHIANS STYLE AND JENNIFER LOPEZ PEOPLE WHO ARE TREND SETTERS NOT FOLLOWING THE TRENDS. VALENTINO, VERSACE, TORY BURCH, CHANEL, YSL, GUCCI, BCBC, RACHEL ZOE, NICOLE RICHIE, NAOIMI CAMPBELL WOMEN WHO ARE BOLD, AND MAKE A STATEMENT WITH THEIR FASHION
What does fashion mean to you? BE ABLE TO EXPRESS YOURSELF ITS A MOOD “FEELING” BEAUTIFUL IN THE CLOTHES NOT JUST LOOKING BEAUTIFUL SO BASICALLY THE FEELING YOU GET
When did you realize you wanted to become a designer? I ALWAYS KNEW EVER SINCE I WAS A LITTLE KID THAT WOULD BE MY DREAM JOB
What sets you apart from other designers? BOLD, STATEMENT PIECES BUT IT STILL EMBODIES COMFORT BECAUSE THATS IMPORTANT AND THAT ITS SEXY, VERSAITILE, AND DEMURE. MANY OF MY PIECES YOU GET TO CHOOSE THE DEGREE OF HOW SEXY OR DEMURE YOU WANT TO WEAR IT.
Who are your ideal clients? THE WOMEN WHO ARE CAREER DRIVEN, OR WOMEN WHO ARE MOMS. TODAY IF YOU STEP INSIDE THE MALL ITS GEARED TOWARDS EITHER TOO YOUNG OF A CROWD OR YOU CAN GO INSIDE DEPARTMENT STORES AND ITS MORE OLDER WOMEN ATTIRE. I FEEL LIKE FASHION HAS NOT CAUGHT UP WITH TODAYS WOMEN. TODAY WOMEN LOOK YOUNGER, THEY WORK OUT AND EXCERCISE MORE, WOMEN ARE MORE INCLINED TO LOOKING YOUNGER, HEALTHIER, AND WORKING OUT.
Your wishlist clientele would include? BEYONCE, KIM KARDASHIAN, JENNIFER LOPEZ, NAOMI CAMPBELL, AND NICOLE RICHIE
What matters to you most as a designer? THE QUALITY OF THE GARMENT AND THE FABRIC
What advice do you have for aspiring designers? WOW THIS IS FAR MORE DIFFICULT THEN I HAD IMAGINED BECAUSE YOU NOT ONLY HAVE TO CREATE, BUT BE BUSINESS SAVY, MARKET YOUR CLOHTES, ETC ITS MORE THAN JUST DESIGNING.
Personal Style Questions
Who are some of your favorite designers to wear? I LOVE WEARING NOT A LABEL BUT SOMETHING THAT MAKES ME FEEL AND LOOK BEAUTIFUL I DONT LOOK FOR A CERTAIN BRAND I LOOK FOR THE CLOTHES THAT DRAWS ME IN
Favorite stores to shop (online etc.)? NORDSTROMS, BCBG, TORY BURCH, REVOLVE AND OF COURSE MY OWN SANYAE DEMURE
How would you define your personal style? ITS WHAT I AM FEELING AND IN THE MOOD FOR. ITS WHAT MAKES ME FEEL PRETTY AND FEEL COMFORTABLE
What’s your favorite trend this for 2015/if any I LOVE BLENDS OF SOFT FABRICS MIXED WITH LEATHER
What’s your favorite fashion accessory or necessity ? SUNGLASSES THAT HAS TO BE DESIGNER AS CRAZY AS THAT SOUNDS
What are your top 3(or more if you want) essential clothing staples? For a man and woman. FOR A WOMAN BLACK LEGGINGS ITS A MUST BECAUSE BLACK LEGGINGS ARE A GIRLS BEST FRIEND NOT DIAMONDS LOL, THE PERFECT COMFORTABLE JEANS, AND THE LITTLE BLACK DRESS
What do you love to see a woman/man wearing? SOMETHING DIFFERENT THAN EVERYONE ELSE AND SOMETHING THAT EVOKES HER CONFIDENCE… BASICALLY SOMETHING THAT SHOWCASES HER CONFIDENCE AND THAT EXUDES IN THE CLOTHES, HER ATTITUDE, AND ENGERGY….CLOTHES IS ALL ABOUT THE “FEELING” IT GIVES YOU JUST LIKE MUSIC. ITS ART ITS MY PASSION ITS EMOTION
What is your most prized material possession? I AM NOT A MATERIAL GIRL… THE THING I VALUE THE MOST IS MY FAMILY (BUT MY PURSE COLLECTION WOULD BE NEXT LOL)
Favorite Quote, advice to others? “OVER THE YEARS I HAVE LEARNED THAT WHAT IS IMPORTANT IN A DRESS IS THE WOMAN WEARING IT” YVES SAINT LAURENT
SHOP AT WWW.SANYAEDEMURE.COM FOR ALL UNIQUE, STATEMENT PIECES THAT WILL HAVE YOU STAND OUT FROM THE REST IN ALL THE RIGHT WAYS.